When they sold it to you, they claimed, "Customer Relationship Management software was going to change the way you sell." CRM was going to attract customers to your business; you were going to have trouble handling the flood of new business. Unfortunately, most software implementations never happen as prescribed.
In the news release, "Industrial And High-Tech Business-To-Business Firms Are Losing Customer Loyalty Like Liquids in Carry-On Luggage" I share with you how well meaning sales and marketing managers are losing millions on CRM systems, and what you can do about it.
Customer relationship management is supposed to increase customer loyalty, keeping buyers coming back, but all it's been for many is a money pit. How does today's industrial and high-tech business-to-business firm keep the customers they have with today's tight competition?
I've seen many companies dramatically change the way they do business with Customer Relationship Management, they function slower, with greater frustration, and lose more customers. Am I describing your business? It doesn't have to be that way.
There is hope. My clients have reached the true understanding of what customer relationship management really means to their business, they embrace their customers, and don't make common mistakes that cost hundred of business-to-business firms millions in lost opportunity on top of their initial CRM software investment. Mistakes you don't have to make either.
More on this topic in "Losing Customer Loyalty?", but if you don't have a copy of this newsletter edition of Inside Strategic Relations, you can still request it by Fax or Mail as instructed in the news release at "Industrial And High-Tech Business-To-Business Firms Are Losing Customer Loyalty Like Liquids in Carry-On Luggage".
