I don't really care about Web 2.0, or whatever the latest incarnation of what is essentially communications is being called. You can see my blatant disregard for the "latest in greatest" in my comments on Michael Fortin's Copywriters Board.
See I experienced the dot.com revolution, the hype and drama of new technology. Our ancestors saw the same as the steam engine brought forward internal combustion. It's part of the marketing game necessary to drive product adoption.
Frankly, the hype helps some of us get over the boredom of our daily business life. However, is it really helping customers? Is it really helping your bottom-line? Does a business really need the latest-and-greatest to be profitable?
I hear-by declare my blatant disregard and rebellion against fancy technology, to return back to the core person-to-person communications. They may say my web sites, marketing communications, and letters may look behind the times -- but do my customers get the message?
As sites across the JWH Consolidated network are updated you'll notice a return to a base font size (so visitors can choose text size with their browsers), simple floating layouts (that adjust to visitors browsers), and more interactive elements using multiple communications channels.
These changes will allow users to define their own experience, communicate how they wish, and connect with their own objectives, instead of those programmed into each page. I'll strip each site down to the basics, as they say, "Keep it Simple Stupid."
Comments (1)
Here's some useless chatter about Web 2.0, "Is Web 2.0 the Advent of the Post-Modern Internet?"
Much of what you'll read is designed to drive advertising revenue, remember, conversation means page views. But isn't your business about selling solutions?
Posted by Justin Hitt | January 23, 2007 5:32 PM
Posted on January 23, 2007 17:32